Streamlining Global Translation Management
Client: Europe & Asia Capital Group (EACG)
Industry: Financial Services / Private Equity
Platform: Adobe Workfront & Fusion
Executive Summary
EACG faced significant hurdles in managing high-volume, multi-language translation requests involving various external agencies and internal Country Marketing Managers (CMMs). The lack of a centralized system led to opaque timelines, accountability gaps, and manual bottlenecks. Acensys engineered a sophisticated Workfront solution that automates the lifecycle of a translation—from request and resource gathering to proofing and KPI reporting—resulting in a transparent, scalable, and data-driven localization process.
challenge
Before the implementation, EACG struggled with a fragmented workflow:
- Complex Routing: Managing 2-3 specific agencies per target language across dozens of countries.
- Resource Readiness: Translation agencies often lacked editable assets (charts, tables, graphs), leading to delays.
- Manual Proofing: Manually coordinating reviews between external agencies and internal CMMs was time-consuming.
- Lack of Visibility: Leadership could not accurately track agency performance or identify process bottlenecks.
solution
Automated Localization Lifecycle
Acensys developed a custom configuration in Workfront, supported by Fusion automations, to create a seamless end-to-end flow.
1. Smart Intake & Asset Preparation
Users initiate a request by selecting multiple target languages. To ensure the agencies have everything they need:
- Auto-Assignment: Internal marketing teams are immediately assigned to the request.
- Asset Gathering: Their primary objective is to upload “Supporting Documents” (editable versions of imagery and data tables).
2. Agency Engagement & Routing
Once assets are verified, the request moves to a central coordinator who:
- Selects the appropriate agency from the pre-approved list for those specific languages.
- Sets agreed-upon deadlines within the system, creating a clear audit trail of expectations.
3. Automated Proofing Workflow
Upon completion of the translation:
- Instant Conversion: The final document is automatically converted into a Workfront Proof.
- Intelligent Routing: Fusion logic triggers a specific review-and-approval workflow, routing the proof to the relevant Country Marketing Managers (CMMs) based on the language and region.
- Iterative Cycles: The system supports multiple rounds of revisions between the agency and the CMM until final approval is secured.
key Features & capabilities
| Feature | Impact |
| Multi-Language Select | Single entry point for global campaigns. |
| Automated Resource Gates | Prevents agencies from starting without necessary editable assets. |
| Dynamic Proofing | Eliminates manual email chains for CMM approvals. |
| Unified Communication | All feedback and versions are stored in a single thread for accountability. |
results & business value
The implementation transformed localization from a logistical burden into a strategic asset.
- Unprecedented Transparency: Management now has a “birds-eye view” of all work in the pipeline, allowing for proactive resource levelling.
- Data-Driven Decision Making: Custom reports provide real-time KPIs, including:
- Average Turnaround Time: Segmented by language and agency.
- Error/Revision Rates: Identifying which agencies provide the highest first-pass accuracy.
- Bottleneck Identification: Pinpointing stages where requests stall (e.g., waiting for internal marketing assets).
- Maximized ROI: By identifying the most efficient agencies and internal regions, EACG can optimize their budget and process for the highest return on investment.
key takeaway
“The accountability is now crystal clear. Users understand their specific deadlines, and managers have full transparency to identify and resolve bottlenecks before they impact our go-to-market speed.“
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